The Fireplace Limited - Mount Eden

4.4/5 β˜… based on 8 reviews

NZ's Leading Fireplace Store - Stovax, Gazco & More | The Fireplace – The Fireplace NZ - Thefireplace.co.nz

Warm your home with one of the leading fireplace stores in NZ! We are exclusive distributors of Stovax, Gazco, and more. Browse our fireplace shop today.

About The Fireplace Limited

Our history

The history of the fireplace

In 1980 Christina Cairns and her then husband Peter Rust merged their two Auckland businesses, The Prospector and The Fireplace, creating what quickly became a renowned destination for the restoration of antique furniture and fireplaces in the city.   With customers often seeking unique solutions for their fireplace renovations and frustrated by the lack of local supply options, Christina and Peter shifted their focus to sourcing offshore.  

What followed laid the foundations for The Fireplace business today, supplying best-in-class global fireplace technologies, tailored and compliant for the New Zealand market, through a nationwide network of experienced retailers, installers and service agents.  

Long-standing brand agency partnerships were established in the early years.  European-made tiles and fire tools were imported from UK-based Stovax.  Real Flame gas fires were introduced from Australia.  Jetmaster, with its trail-blazing radiant and convection wood fire range, was sourced from South Africa.  The business also expanded nationally with outlets opened in Wellington, Dunedin and Christchurch.

Sadly, when Peter passed away suddenly in 1992 it was with inimitable drive and determination that Christina then navigated a period of change and re-organisation.  This tenacity coupled with her love for fashion and design are values woven deeply into the DNA of The Fireplace.  As a pioneer for the industry she viewed the “fireplace” more a piece of beautiful, designer furniture... not simply the functional home-heating appliance of old.

By 2000 Christina had remarried and her husband Barry Cairns had joined The Fireplace team.  After relocating into a new purpose-built, single-site premise in Mount Eden, the distribution operation expanded again.  First the HeatnGlo brand from the US and later Stovax/Gazco fires from the UK were added to the portfolio.  European style appliances in particular had become popular with architects designing for their discerning home-owner clients.

The business also prevailed in the face of significant challenges, including the introduction of national wood fire performance standards, a global financial crisis and increased competition that emerged over time.   By adding value to the design process, supporting a nationwide dealer network and maintaining a commitment to marketing, particularly digital marketing, The Fireplace established itself as a genuine industry leader.

Finally in 2017, after almost 40 years trading, Christina and Barry retired, selling to new owners Geoff Dunn and Dave Thompson.   Today the business remains proudly NZ-owned and operated, with the country’s largest specialist fireplace showroom, nationwide distribution channels, a leading digital marketing footprint and a highly regarded team of fireplace consultants and technicians.  Truly a story to behold! 



Contact The Fireplace Limited

Address :

The Fireplace Limited 12 Tawari Street, Mount Eden, Auckland 1024, New Zealand

Phone : πŸ“ž +999
Postal code : 1024
Website : http://www.thefireplace.co.nz/
Categories :

The Fireplace Limited 12 Tawari Street, Mount Eden, Auckland 1024, New Zealand
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Tairua Beach Club on Google

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Helpful service and nice showroom displaying the many different types of fires on offer. Found what we were after and left happy. Can highly recommend ?
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Murray Hutchinson on Google

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Fireplace Company called on to replace our Stack 600 installed with flue for 30 years at our family bach. Geoff Dunn’s team installed excellent replacement unit discovering in process that old flue was worn out, allowing heat to char ceiling of our high pitched lounge. We were lucky to avoid a ceiling fire. Thanks team. Excellent pre and after sales service.
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Lorraine Muir on Google

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Great range of fireplaces to choose from. We are very happy with our gas fireplace. Wish we had done it earlier. Incredibly convenient and a very affordable way to heat your home. The Fireplace heats up quickly and has superb ambiance. Being able to control the heat levels means you can always feel comfortable. The staff at The Fireplace were excellent in every aspect of our purchase. Outstanding customer service from the beginning to the end. I highly recommend them.
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Tom Young on Google

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Fantastic service from Geoff and the team at The Fireplace, I purchased a Gazco EReflex electric fire and absolutely stoked with how it has transformed my living area. Service was exceptional, they even delivered same day with no hassle when I underestimated the size of the packaging! Great stuff, go here first if in Auckland
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Asher Smith on Google

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Fantastic service. Brilliant. Very impressed with Shane and the whole team for that matter. Big tick.
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Charlie Glover on Google

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Absolutely great customer service and stunning range of products. Installation went seamlessly and builders were very helpful fitting my outdoor fire place in my new home.
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Treena Smith on Google

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Jetmaster Auckland makes more than great fires. With the support from The Fireplace and Jetmaster, Lyndon and James were able to particpate in The Pioneer (6 day mountain biking event in Central Otago). With this backing from Jetmaster, James and Lyndon raised more than $15,000 for Autism NZ. Jetmaster : You are a Brilliant Heat and Beautiful to Watch, thank you for providing the fire to make this happen, we couldn't do it without your support.
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Blanche Mclean on Google

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This Fireplace store is absolutely fabulous. Wow, if you are building or renovating then you need to consider installing one of these Fires. Not only will they be a centrepiece for your home but the clean, cosy warmth they ooze is mesmerising. The store is a little off the beaten track but well worth searching for. The staff are really helpful and nothing is too much trouble. They are also recently under new management, so if you haven’t been here recently, then you really should make the effort. I was so toasty warm that I didn’t want to leave!

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