Gusto Design - Wellington Central
Design Studio Wellington | Gusto - Gustodesign.co.nz
A design studio in Wellington that makes important information clear and easy to understand using infographics, illustration, animation and video.
About Gusto Design
Death isn’t a topic a lot of us talk about. So when Hospice New Zealand asked us to create an animation about the process of dying, as part of their ‘We Need to Talk About Dying’ campaign, we knew we had a unique job to do in communicating an important and often evaded subject. But one that is relevant to all.
From the beginning, we decided that an appropriate tone for the animation was integral. Sensitive subject matter such as this can sometimes come across as either too clinical, too saccharine, or too patronising – it was important to respect the audience as much as the message.
As the topic centres around a very personal experience we thought that the look also required a human quality. We achieved this by using hundreds of individual pencil drawings along with traditional cell animation.
While this approach is much more time consuming than digital animation, it possesses a raw quality that is difficult to achieve using entirely digital methods. The result, a unique aesthetic that uses imperfections rather than hides them – an appropriate style to accompany a message about such a human experience.
The goal was to have people talk about dying and so far the animation has had over 70,000 views on social media, been shared over 600 times, and is successfully prompting many online discussions. It’s worth reading the moving comments to see how the public are responding to this animation.
We’re proud to create such a vital piece of collateral for Hospice New Zealand’s ongoing campaign and to help spread the word that ‘We Need to Talk About Dying’.
Hospice New Zealand feedback:
‘Thanks for doing such an amazing job with a topic many find tough. You treated the subject with dignity and respect and created a piece that many people from all walks of life are relating to. Great working with you!’
Contact Gusto Design
| Address : | Gusto Design 78 Victoria Street, Wellington Central, Wellington 6011, New Zealand |
| Phone : | 📞 +999 |
| Postal code : | 6011 |
| Website : | http://www.gustodesign.co.nz/ |
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mike sammons on Google
★ ★ ★ ★ ★ Gusto have provided design services for two projects over the last year. Both pieces of work were delivered on time and on budget to the highest standard. Communications and servicing delivery has been excellent on both occasions.
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Gail Wilson on Google
★ ★ ★ ★ ★ Gusto produced a short video for our organisation. Aside from the technical skills of everyone involved, what impressed me most was how professional and patient they were with our endless requests. Also the clever ideas they came up with. Everybody there is a pleasure to work with. They make a semi-scary process easy!
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Charlotte Brown on Google
★ ★ ★ ★ ★ Thanks Gusto for bringing our vision to life in such a creative and inspiring way. You captured the essence of our strategy with your unique storytelling approach. It was a great process from the initial conversations through to the storyboard phase and finally the animation process.
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Tai Ahu on Google
★ ★ ★ ★ ★ We engaged Gusto design to assist us in the process of rebranding our logo. The job was not easy but the team at Gusto design were excellent and extremely professional, providing practical and culturally appropriate advice. As an iwi entity, our logo is a critical part of our identity, as it captures and reflects who we are and where we are going. Gusto Design presented proofs that were thoughtful, creative and reflected our cultural aspirations. I would highly recommend Gusto Design to any organisation.
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brenda costeloe on Google
★ ★ ★ ★ ★ We have used Gusto’s ‘PopDocs' service to produce our key corporate documents for the past few years, they always exceed our expectations. We got excellent multi platform results for a great price. They managed multiple changes with a high degree of accuracy. They worked hard to meet our very tight timeframes, and produced work to a very high standard, showing great attention to detail. Their approach was always professional, clear and very customer focused. We definitely plan to use them again.
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UNESCO New Zealand on Google
★ ★ ★ ★ ★ We had a challenging task for Gusto – to create generic illustrations that reflect who we are and what we do. This project had a tight timeframe and required us to work closely with the designer, but we found her to be very responsive to our feedback and quick to make the required changes. We are delighted with the final result, which adds vibrancy and visual interest to our comms collateral.
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rozza on Google
★ ★ ★ ★ ★ Have had a great experience working with the Gusto team. They are warm, welcoming and make each project feel individualised and effective for my needs. Wouldn't hesitate to use them again for any creative project in the future as they aren't afraid to roll up their sleeves and make it happen.
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Patricia Robertshaw on Google
★ ★ ★ ★ ★ Working with Gusto has opened my eyes to the value of engaging a graphic artist to bring complex ideas to life. Leon took our boring schematics and created fresh, modern images that conveyed our messages in a fun and really original way. Combining these with a fresh and modern layout delivered a document that is so much more impactful than we could have managed alone. The Gusto team are incredibly professional and flexible, working to time frames that we thought would be impossible. It was a pleasure to work with them.
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