Ray White Ohope - Ray White Ohope 19 Pohutukawa Avenue

Marketing Time

The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings are always of interest to the existing buyer group.

In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are ‘in-the-market’ will hit within the first one to two weeks.  Our statistics show that once a buyer discounts a property, the buyer rarely reconsiders the property.

This is why it is crucial that your home is marketed without a price or priced correctly at the start of your campaign. Otherwise, you run the risk of your property having stall and psychology depreciation in the buyer’s mind. This can lead to a lengthy time on the market and ultimately underselling your home.

Reaching the Digital Market

All included web platforms:

• Ray White Network sites: raywhite.co.nz – rwohope.co.nz  – rwwhakatane.co.nz
• TradeMe.co.nz
• Realestate.co.nz
• Oneroof.co.nz
• Homes.co.nz
• Juwai.com (China based buyers)
• Hougarden.com (Chinese-speaking NZ based buyers)
• Videopunch (integrated)
• Stuff.co.nz

Talk to your agent about our current digital inclusions to promote your property. Other options available to you to attract quality buyers include:

• Search engine, Website and Social Media optimisation
• Real Estate Website Upgrades
• 3D walk-throughs
• Media stories for prestige properties

Core Marketing Products

Signboards
A signboard that stands out is imperative to maximising the enquiry and interest in your property. Our specially designed picture boards allow your property to be on show 24 hours a day, 7 days a week.

Stockboards
Our generic stockboards have been specifically designed to capture the local buyer. These boards are suited to high traffic areas where a potential buyer’s attention needs to be captured in an instant.

Brochures
Available at open homes and in our office, our professionally produced A4 colour brochures provide a detailed overview of your property which can be passed on to others.

Window display
Passers-by can view your property in our fully lit window display 24 hours a day, seven days a week. Situated in a prime location, there is significant foot traffic right outside our window. You’ll be surprised by the amount of enquiries
that come from this fundamental marketing avenue.

Before Going to Market

Premium photography
We use expert property photographers who will shoot a broad selection of quality digital photographs to be used for all print and online marketing, showing off your property to its best advantage. Great photography does wonders
for the warmth, space and overall perception of a home or investment.

Professional copywriting
Expertly written copy and a local press release will highlight your property’s most saleable features and adds a professional edge to all marketing. We can engage professional copywriters to ensure that we capture the attention of the
market instantly. We can also distribute a press release to local media advising that your property is on the market.

Graphic design
Exceptional graphic design by our in-house designers will ensure your property looks its best across the marketing materials for your property campaign.

Floorplan
A professional, computer-generated floorplan allows buyers to accurately recall your property layout after an inspection. Properties advertised online that include a floorplan can receive up to 30 per cent more enquiries than properties without floorplans.

Furniture hire and stylists
The way your property is presented plays an important role in achieving the best possible price. We can work with stylists and furniture hire companies to help you achieve the right look for your open home.

Want to know more? Contact our sales team for more details and a digital, interactive booklet detailing our offering to you.