Augustine - Te Aro

Thanks for visiting our website. We hope you find something amazing to wear and love. Pieces to treasure and covet forever.

The House of Augustine is now home to 10 labels that you will find within this site. We started this journey in 2007 and every year continue to grow and develop our brand offering. 

What began as an idea to brighten up the NZ fashion scene, has quickly grown from a start up in our garage, to be one of the industries leading fashion houses for everything from casual daywear, to glam special occasion wear at attainable price points. Our labels are stocked in 60 boutiques throughout the country as well as our own 4 stand alone stores that carry our full collections.

With every new label and new collection, we strive towards our ultimate goal of having a style and a garment to suit every single lady that walks through our doors or clicks into our site. Ultimately, we strive to bring more colour to the wardrobes of ladies everywhere, less black, more brights and bling.

Amongst our labels, you will find Charlo for luxe daywear, Pretty Basic for wardrobe staples, Amaya for neutral sophistication, Stella Royal for the curvy figure, Hey Monday for your feet and our hero label, Augustine for everything colourful, beautiful, unique and treasured.

Augustine is owned by Kelly and Nathan Coe, who along with their 3 daughters Indiana, Demi and Havana, live and work in Auckland. Kelly is the designer and creative brains, while Nathan is the business/financial and brand development expert. Together, they lead an incredible team of 100 staff who all love and live the brands.

Augustine brands are made in a selection of small boutique factories in China, Kelly and Nathan work in the office themselves when they make their frequent visits to China, often taking their children with them for up to 3-4 trips a year. Each Augustine style is made in a very small run with most styles that end up on our shop floor only being one of 50 pieces throughout our stores. We are a small company making big changes to the colour palette of the NZ fashion industry. We are lucky to be manufactured in such small factories that care about our quality and we care about the workers that work there. Our Hey Monday shoes are handmade in Brazil to ensure top quality of our footwear.

We will never be a large chain store, we love the personal touch of being a small boutique family run business from Kiwi land.

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