Switch Design - Switch Design unit 18/13 Coles Avenue

Hello. We are Switch — a creative design and branding studio working with brands you know and love. We build strategic clarity to create and develop brands that resonate and connect through a carefully considered and crafted design approach.

Who we are
We are as passionate as you. We believe that design is not an insular process but an on-going partnership built through an open and collaborative relationship. We’re an agile group of experienced humans extending from creative dreamers to people who get it done. We share your passion for your business, product or service and translate this to connect and build loyalty with your customers.

What we do
Brand clarity, considered design. We build brand clarity for brands and businesses, guiding and unifying organisations by creating a clear vision with a unique voice and identity. Whether it be bringing a brand to life through a facet of consumer experiences or touchpoints, an identity refresh for a long established brand or brand generation for a start up, we put the brand’s purpose at the heart of the challenge and seek out the most effective design solution.

Capabilities
Identity — Brand definition, naming, identity, brand systems and brand guidelines. Expression — Brand communication, product communication, art direction, photography, illustration, motion, UX/UI & web design, content development and copywriting. Experience — Design for retail, packaging, environmental, signage & wayfinding and experiential. Production.

Our approach
Insightful, intuitive and collaborative. It would be arrogant for anyone to claim to know it all, therefore we work with you to understand your business’s challenges and gather enough insights, but not too much to suffocate the creative process. Using insight, experience and a bit of intuition we decode your brand, product or service, and deliver it in the most effective way — in the right tone, to the right people, to make the right impact.

The outcome
Creative that resonates. We define brands and create experiences that resonate with your customers using visual and verbal language that is unique to each of our clients, while becoming an intrinsic part of your business behaviour with rewarding and lasting value.