Voice: Specialist Brand Agency - Eden Terrace
About Voice: Specialist Brand Agency
Shotover Jet
- Brand design
- Brand guidelines
- Brand strategy
- Internal communications
- Marketing communications
- Visual identity
- Wayfinding
We helped Ngai Tahu Tourism to express brand differentiation in a way that tapped into research insights. The brand and corresponding visual identity was invigorated with messages of thrills and excitement via Shotover’s ownership of Skippers Cannon – a close shave with towering rock faces.
This brand refresh provided an opportunity to think about how we could authentically weave the NgΔi Tahu culture and heritage as we refreshed the brand and experience. We worked closely with NgΔi Tahu artists to express a cultural narrative and authentic motifs that expressed the connection to kaitiakitanga (stewardship) of the Shotover River, introducing manuhiri to the rich, unique history and natural beauty of the KimiΔkau (Shotover River). “It’s about adding another layer so that manuhiri (visitors) leave with more than just the thrills, but something that touches their heart as well.”
For Voice, the solution was clear. Help client, Ngai Tahu Tourism to express brand differentiation in a way that answered visitor attributes and help them get back into the top three things to do in Queenstown. The brand and corresponding visual identity was invigorated with messages of thrills and excitement via Shotover’s ownership of Skippers Cannon – a close shave with towering rock faces – and contemporary Maori motifs to express Nga Tahu Tourism’s Iwi roots and kaitiakitanga (stewardship) of the Shotover River. Yet, it also needed to broaden its appeal to include the increasing number of families who have started visiting the region. Elements like safety record and boat maintenance were bubbled to the top to answer a growing market need.
The solution: A jet boat brand that is truly market facing – that expresses its unique ownership structure and answers the everything-in-one needs of the Queenstown visitor.
Contact Voice: Specialist Brand Agency
| Address : | Voice: Specialist Brand Agency 30 Saint Benedicts Street, Eden Terrace, Auckland 1011, New Zealand |
| Phone : | π +978 |
| Postal code : | 1011 |
| Website : | https://voicebrandagency.com/ |
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Clifford Moss on Google
β β β β β Nothing screams quality like consistency and this has been my personal and professional experience of Voice over the 15 years I've known them.
Their dedication to, and understanding of 'brand' is as solid and refined as you could expect from any agency in any corner of the globe.
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Andrew Weipers on Google
β β β β β The team at Voice are a pleasure to work with. Their enthusiasm, passion and attention to detail sets them apart from any other agency we have worked with in the past. They are, and will continue to be, our companies first choice agency.
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Gaelene Adams Wood on Google
β β β β β Voice Brand Agency has a dedication to producing the highest quality brands for it's clients. They attract the best people in the industry and produce great results. It takes something to become Award Winning, and Voice does it so well!
- Gaelene Adams Wood, Team Fusion
works with Award Winning companies and those who want to be the best in their industry
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Property Brokers on Google
β β β β β The team at Voice are awesome. I would highly recommend their services in anything to do with branding. True experts in their field; their process robust and results outstanding. Good people, doing good work.
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Jacquie Walters on Google
β β β β β We've worked alongside VOICE on several client accounts and seen them deliver high-quality, stylish, and award-winning work. They really are leaders in their field and what's more they're a friendly, personable team to engage with. I can't recommend them highly enough.
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Glenda Dobbyn on Google
β β β β β Voice are experts in brand strategy, brand architecture, brand positioning and clearly communicating your brand identity/story. They are wonderful to work with, extremely professional and experience. Thank you for the outcome we achieved Voice, thanks to you our organisation is clear about their identity, brand story, brand architecture and proposition.
You were very generous with your time and expertise. I look forward to keeping up our professional relationship and would highly recommend anyone needing brand experts to call Voice - you won't regret it!
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Julian Thompson on Google
β β β β β Brand strategy is one of the hardest, but most important keys to success for a business. The team at Voice have proven again and again that they're at the top of their game, delivering work of the highest quality. They're also great people. Definitely recommend!
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Jon Randles on Google
β β β β β We've worked alongside VOICE on a number of projects and can thoroughly recommend them for their work. They have an approach to brand strategy that consistently delivers success to their clients, while making them stand out in the process. They're a great bunch to work alongside to boot!
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