Prolife Foods Ltd - Pukete
About Prolife Foods Ltd
A New Zealand SUCCESS STORY
Prolife Foods was founded by Bernie and Kaye Crosby in Hamilton in 1984. To begin with they operated out of their family home, using their Triumph 2000 car to service health shops in the Waikato with apricots and other dried goods. The big break came in the 1990s when Prolife started selling to New Zealand supermarkets and developed the high quality Bulk Foods [Self Selection] offer - Alison's Pantry - in partnership with New Zealand's favourite cook, Alison Holst. Prolife was very entrepreneurial and expanded into all sorts of product categories, but at its core its focus remained Great Food, provided with an obsessive level of service to its ever expanding customer base.
By 2008 Prolife was achieving $50m of sales in the New Zealand market. The next big step forward was the acquisition of the Mother Earth brand from Cadbury at the end of 2008 - which made Prolife a strong FMCG Grocery business as well as a Bulk Foods business. Mother Earth was used as a springboard to enter the Australian market in 2010 and it was followed up by the creation of the Scoop & Weigh Bulk Foods offer in partnership with Coles. Continued growth in New Zealand and fast expansion in Australia meant that Prolife hit $200m of sales in 2015.
The final pieces of the Prolife growth journey came together in 2015 with the acquisition of the Cambridge Bee Products' Beekeeping and Haddrells honey businesses, combined with a decision to accelerate the growth of International sales outside of Australasia. By the end of 2021 Prolife Foods is now a $300m business with a clear plan to grow strongly over the next five years.
Contact Prolife Foods Ltd
| Address : | Prolife Foods Ltd 100 Maui Street, Pukete, Hamilton 3200, New Zealand |
| Phone : | π +78 |
| Postal code : | 3200 |
| Website : | http://www.prolifefoods.co.nz/ |
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Deon Cyfert on Google
β β β β β I Work here
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Chris R-V on Google
β β β β β always great
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David Mc Elwee on Google
β β β β β It's a great place.
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Peter Singh on Google
β β β β β Just delivering goods to them.
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Peter L on Google
β β β β β Very good manuka honey, genuine and nice people to deal with!
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Michael Cavanagh on Google
β β β β β I am enjoying working there on night shift and day shift
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tam peters on Google
β β β β β After Dinner Mint Squares
YUM!
Thanks
Recommend
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Cheryl Mckenzie on Google
β β β β β Misleading advertising. Only five macadamias despite being called "Blueberry and Macadamia".
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