Teamline Auckland - Takapuna

Our vision is to ensure a “win–win” in all our relationships. We strive to achieve this outcome in everything we do as a conscientious, proudly 100% New Zealand owned and operated business.

We originated as a corporate and sports uniform business based in Auckland working with a wide range of businesses, schools and clubs and we continue to deliver this core part of our business nationwide.

From humble beginnings helping Swimming NZ out of a tricky supplier situation, we have grown to become a national supplier and partner for them with a reputation for swift turnaround, problem solving and great customer service. To solidify this relationship and leverage the aquatic retail and sport sectors, Teamline was formed and our retail presence established at Mount Maunganui. Teamline has been operating for the last 12 years.

Founder Lindsay Campbell has 40 years’ experience in the sports goods and apparel industry, primarily in wholesale and distribution. He has an extensive network of suppliers and satisfied customers and a huge depth of experience in all facets of the market.

Denise Simpson is our office manager and teamwear go to lady. She oversees all the event merchandise logistics and prides herself on her accuracy and attention to detail as all the testimonials she has received over the years attest to. Denise has worked alongside Lindsay from the beginning.

Lindsay and Denise head up the Mount Maunganui Teamline store.

In 2019, Teamline expanded into Auckland with new business partners, Tim and Lauren Harrod, based at a new shop in Takapuna.

Lauren is an event and operations professional with more than 15 years at the coal face. She brings an in-depth understanding of event operations as both a supplier but also event organizer and uses this with her marketing skill to ensure a great customer experience for event attendees. A former competitive swimmer, she also knows a thing or two about product performance and fit. Did we mention she loves a good chat?

Tim has 30 years’ experience in project and programme management and advisory services. Our resident geek, Tim helps drive and implement new systems and processes that will take our business into the future and aid new initiatives with our customers. A water baby from way back, Tim spent his youth in the sea on the Hibiscus Coast surfing and has, in recent years turned his attention to open water swimming.

Tim and Lauren are based in our Takapuna store.

Come say hi at either store. We put the ‘Team’ in Teamline!!